Traffic value
calculator.
Output: the modelled cost of the same sessions at a reference cost per click, in currency per period.
What it does
Returns what the same traffic would cost as paid media, in currency per period. It supports one decision: whether a page or channel earns its keep against paid acquisition.
The calculation is sessions multiplied by a reference cost per click. It is a comparison, not a report of money you spent.
Inputs
sessions / month
USD
days
code
How to read it
Read the result against the cost of buying the same sessions.
Worked example
12,000 sessions × $0.70 = $8,400 / month
A high value means the traffic would be expensive to buy. A low value means paid acquisition is the cheaper route. Neither reading says the sessions convert.
Note
The tool cannot see your actual ad spend, the margin on an order, or which channel gets credit for a sale. It does not measure anything. It is a model with four inputs, and the result is only as good as the reference price you put in.